The guests of this dialogue have invited Mr. Wang Fan, the co-founder and vice president of Meari Technology, to conduct a comprehensive discussion from the dimensions of industry trends, corporate development, and personal perception.
The overall situation of home security in 2021
Mr. Wang Fan first introduced the development of the smart camera market. According to the market research report released by IDG, the entire smart home industry has been in a period of rapid growth in recent years, and all categories are trending well. Although due to various influences such as core shortage and logistics in the “post-epidemic” era since last year, the smart camera market, which is in the smart home industry segment, is still a category that has attracted much attention in the smart home industry, and its growth rate even exceeds that of the industry. speed. From the perspective of overall shipments, the global smart camera is expected to exceed 100 million.
The difference between overseas market and domestic market
In recent years, with the continuous improvement of market awareness and user demand, smart cameras have become popular products in both overseas and domestic markets. So, what is the difference between the overseas market and the domestic market?
Mr. Wang Fan introduced the differences between the domestic market and the overseas market. The first is the difference in demand. The living environment in overseas regions is different from that in China, resulting in differences in usage scenarios. Domestic use scenarios tend to be gregarious communities with good public security environment; overseas use scenarios are more inclined to open-plan single-family homes, and safety has become a priority for occupants. Therefore, foreign regions pay more attention to home security products, which are just-needed products in home decoration.
In addition, due to differences in living environments, the needs for smart cameras in foreign and domestic markets are also different. Out of concern for security issues, smart cameras are used in gates, garages, backyards and other scenarios, so foreign regions pay more attention to the monitoring and protection functions of smart cameras. In China, smart cameras pay more attention to elderly care/child care/pet care, etc. Therefore, the interaction and AI functions of smart cameras are more important in China. Therefore, in product design, there is a big difference between the two.
In terms of sales channels, there are also differences between foreign regions and domestic ones. The overseas market is mainly divided into offline supermarket channels and online e-commerce channels, while the domestic market is mainly divided into e-commerce channels and brand distributors.
In addition, Mr. Wang Fan also analyzed the operator channels. In recent years, domestic operator channels have also begun to deploy smart home business, and the current business growth shows a trend of rapid development, which will bring great growth to the development of the industry.
Meari ‘s development orientation
At present, the home security market has attracted a large number of enterprises to enter the market. Among them, home cameras, as the core product in the category, have attracted the attention of leading enterprises, making the competition situation intensified. So, how does Meari define its own development path?
Mr. Wang Fan said that from the very beginning of Meari establishment, the track was selected to focus on the category of home cameras. This is due to two reasons. On the one hand, it can be entered from relatively mature overseas markets, and the usage scenarios of overseas markets make smart cameras a rigid demand for users; on the other hand, the smart home market has begun to flourish, from technology to users The cultivation is becoming more and more mature, and the potential of smart camera products is huge, which is worth investing in research and development.
While establishing itself as a professional company, Meari is also actively seeking future development. The domestic smart home industry has been developing continuously. Many companies provide both products and solutions. Therefore, Meari will gradually grow into a video solution provider in the future. While continuously improving its research and development capabilities, it will actively empower more Customers, help customers generate full-process solutions.
Market development trend: integration, intelligence and specialization
With the further development of the domestic smart home market, many new trends have emerged in the industry in the new year. In this regard, how does Meari view the new development of the industry?
Mr. Wang Fan believes that the current domestic smart home market is still in an initial stage of development, and it is urgent for major enterprises to join hands to jointly develop this blue ocean. At present, there are three trends in the entire market. The first is integration. Smart products are no longer just a single product, but should be linked with the entire space scene.
The second is intelligence. With the continuous improvement of the overall cognition and technology of the industry, the trend of intelligence in the entire industry will continue to deepen.
The third trend is specialization. When smart homes gradually enter the civilian market, the product technology will be further improved and will better meet the needs of users.
For Meari , these three trends are also the direction of the company’s self-improvement. The company will always be product-oriented, and on this basis, realize the whole-process professional structure and provide more customers with high-quality services.
Industry development trend
At present, the smart camera category has attracted many companies to enter the market, and their entry has brought a lot of influence. As a professional company, how does Meari view this issue?
Mr. Wang Fan believes that it is a very good thing that more and more companies are joining the competition. Enterprises that choose to enter the bureau must find the right position, give full play to their advantages in the industry, and work together to contribute to the development of the entire industry.
In addition, Mr. Wang Fan also introduced the technology trends of the smart camera industry. The first is the convenience of installation, because the installation of the original camera involves wiring and installation, which consumes a lot of manpower. Now major companies will simplify the installation process to facilitate the use of users. Secondly, the smart camera is a product that integrates software and hardware, and it also involves the application of cloud connection and AI technology, and the application of technology needs to be continuously improved. In addition, smart cameras have changed from simple security products to 3C products, and users are paying more and more attention to product appearance design. Therefore, companies need to continuously improve their aesthetics and make products with a sense of design. At present, Meari has established a professional R&D team around the research and development of smart cameras, and carefully creates products that meet users’ expectations from the aspects of product, performance, and appearance.
Perception along the way
From the selection of the development track to the smooth development of the company, Mr. Wang Fan has a deep understanding along the way.
Mr. Wang Fan said that from the very beginning of its establishment, Meari has established the company’s three core values: virtue, accumulation, and kindness. Honesty is the high pursuit of “morality” in traditional Chinese culture. For an enterprise, short-term marketing, mid-term mode, and long-term product, while for individuals, short-term ability, medium-term opportunities, and long-term It’s a fight of character. Therefore, in general, the long-term operation of an enterprise is the competition between products and characters.
The second point is that accumulating a lot means that we should accumulate a lot of money. Zeng Guofan once concluded that we should “avoid cleverness, avoid surplus, and avoid second”, and learn to focus on doing things, not half-hearted. For Meari , it is necessary to firmly dig deep into the subdivided industries, be down-to-earth, and cultivate the core competitiveness of the enterprise step by step.
The third point of favor is to treat employees, customers and suppliers with the attitude of partners, and treat business with a sincere attitude, so as to achieve a friendly and cooperative relationship of mutual benefit and win-win.